New Products

American Crew Goes Upscale with Acumen

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By: TOM BRANNA

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American Crew is rolling what it considers its biggest launch to date: a complete collection of high performance formulations for shower, shave, skin and hair. The new line, called Acumen, features 15 products (priced from $19-40). A key ingredient in the line is AC Acumen Complex—a proprietary blend of vitamins B5 and E with added antioxidant and moisturizing agents. Additional ingredients such as hyaluronic acid, ginger root extract, bisabolol and cranberry extract, work to increase moistur...

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